The Power of Facebook Ads



facebook ad mockup

The Power of Facebook Ads

Facebook has more than 2 billion monthly active users of which all their actions are tracked. Armed with this amount of data it makes it an extremely effective advertising platform to target your ideal prospects.

What you need? 5 Steps to leverage Facebook ads to grow your business!

1. Pre-requisites & Setup:

A Facebook page
A Facebook Ads account with billing set up.
The Facebook pixel installed on your website

digital marketing strategy

2. Ideal client + Offer

Knowing your target market and crafting a unique offer for them can make a useful difference in the success of a campaign.

Online Marketing Funnel

3. A creative Ad:

Creating custom, lookalike, conversion audiences.
Choosing the correct campaign type and targeting.
Well copywritten ad copy.
Creative Image or video

write epic facebook ads

4. Landing & thank you page:

An optimised landing page that will convert leading to a thank you page that entices action.

landing pages

5. Deliver the goods

The last step after you converted the lead into a customer is to deliver a “wow” world-class product or service. 

Why run a Facebook ad campaign? [ROI]

At the end of the day, it is the bottom line results of your business that matters! So what is your return on investment when you run Facebook ads?

Not knowing your exact numbers here is a hypothetical example using very conservative averages.

return on investment facebook ads

If you spend $2500 on ads with an average cost per click you will get 500 visits to your landing page. Converting only 2% of the visitors will get you 10 new leads interested in what you have to offer. 

If you can close/sell 30% of the leads you achieve a 20% ROI and you will cover your advertising costs? That is one good reason to run Facebook ads don’t you think?

You can also do the following:

  • Reach customer by demographic, interest, age, shopping, life events, hobbies, education, etc.
  • Target past website visitors that did not purchase
  • collect email adresses directly on facebook.

Why am I showing you this?

Well, most businesses lack the time and expertise to handle Facebook ads in-house. It is the time it takes to do the setup and daily optimisations that could be better spent on running your business and keeping your customers happy.

We offer to partner with you and work together towards growing your business. 

We bring experience and expertise to the table coupled with proven tactics that will outperform the metrics mentioned in the example. 

Our Process flow:

Planning & Setup

Launch campaign

Analyze data

Optimize campaign

Track & Report

We can help:

We can help with the whole process of setting up and running a succesfull facebook ads campaign. 

If you are interested you can leave your contact details by clicking on the button below.